Production Features — The Lego Company History

By embracing fans several and demographics, striking a balance between consistency and adaptability and taking the time to listen to customers Profano has found ways to keep it is interlocking bricks in the hands of millions. It’s a model that other companies should certainly follow, says McKee.

Last 1948, Ole Kirk Kristiansen and his workshop had just starting producing a selection of wooden toys. It was not click for more before the following season that they begun using a fresh plastic-injection moulding machine to generate plastic bricks, which shortly gave all of them an advantage above their competition in the flourishing post-war marketplace.

In 1949, they initiated producing the bricks with studs built in to enable them to daily fat intake together. It was a key iteration, making the bricks a lot more stable and durable. Later, in 1958, they produced a major improvement with the launch of what is known simply because the “stud and coupling system”, which will ensures that almost every Lego brick fits with any other brick. These two essential iterations are why Lego sets made 40 years before still interlock seamlessly with those designed today.

Over time, Lego seems to have kept it is finger over the pulse of pop culture by partnering with big-name franchises just like Star Wars and Harry Potter. They have also appreciated the community of adults which can be fans of the brand, known as AFOLs (Adult Enthusiasts of Lego), with a choice of sets including the Back to the Potential DeLorean period machine and a set of feminine Nasa scientists.